Changes in Chinese Street Style
Chinese fashion is an entire organism that lives its own life. It practically does not depend on the outside world but creates its own vision of style. Local trends often surprise and shock Europeans since the Asian lifestyle is markedly different from the one European people are used to. A centuries-old culture sets the rules of behavior, communication, and even clothing. Zhi Ruo Huang, a well-known fashion expert, told about the impact of South Korea on Chinese fashion and the peculiarities of the street style.
South Korea's Influence on Chinese Fashion
In the ratings of the favorite countries, South Korea always occupied first place among the Chinese, losing only to the “American Dream” and “Big Ben.” It was South Korean celebrities who dictated to the Chinese mass-market how long a fashionable skirt should be, taught Chinese cute single girls to wear beautiful sandals with socks everywhere, instilled in them the love of over-sized blouses and sweaters that don’t allow to see the silhouette of the body, they brought into the vogue the high-soled shoes with sequins or spikes as well as one of the most persistent trends that do not go out the style, pointed shoes.
However, everything ends sooner or later, and nowadays the Chinese don’t have a positive attitude to the once-beloved Asian neighbors. Many Korean shops from Beijing to Shanghai were closed under various pretexts, films stopped being shown, concerts were banned after South Korea agreed to deploy US military bases on its territory, arguing that they need protection from North Korea. The proximity to the US-controlled nuclear weapons did not appeal to the Chinese, and political mood prevailed over the fashion industry, turning love into hate. Everything Korean suddenly became disgusting, starting with skirts to songs, from TV shows to food. The Koreans were announced a boycott. As a result, the Chinese mass market has rejected both quality and cheap Korean mini-brands and giants like SPAO, 8seconds and Top Ten, focusing again on Western brands. Nowadays, FOREVER21, H&M, and Uniqlo have great popularity among young people.
However, even when dressing in Western brands, the Chinese do not lose their personality. Over the past few seasons, Chinese fashion designers, such as, for example, Chris Chang, have promoted maximalism to the masses. Chinese fashionistas, following the trend, combine bright, bold, and sometimes conflicting colors in their clothes, complementing the image with small catchy details. The Chinese know how to breathe new life into already boring trends. Thus, ripped jeans have been changed to a carelessly cropped flares with fringe sticking out everywhere. Instead of traditional silk, velvet and bright fur capes are used. Chinese street style is teeming with ideas and colors.
At the same time, dressing stylishly in China means dressing comfortably: to be free in clothes, to exclude aggressive sexual trends, but be bright and, most importantly, memorable. And, of course, do not forget to add a touch of oriental mystery (or "kawaii") to finish the fashionable image.