Chinese spend an average of $15,000 when traveling in Europe. This Bloomberg video segment highlights the continued preference by Chinese for making luxury purchases overseas. Read more →
The number of Chinese tourists traveling overseas continues its upward trend. They are traveling farther to explore new destinations and are seeking out more unique experiences. Stay on top of what destinations are doing around the world to welcome the increasing number of Chinese visitors.
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The Hurun Research Institute recently released the Hurun Report Chinese Luxury Consumer Survey 2013. The survey reveals the lifestyle and brand preferences of China’s wealthy consumers, and is intended to provide a holistic understanding of the spending habits and lifestyle changes of this burgeoning, influential and ever-changing consumer class. This year the survey included questions for the first time on the ‘happiness index’ of these wealthy consumers. The following are some recent articles citing the report’s new findings.
In September, a few hundred invited guests attended “A Shanghai Affair” at The Peninsula Shanghai. Organized by Affinity China, the evening featured a gala dinner, private fashion show by Shanghai Tang, Lamborghinis on display in the ballroom, private wine tasting, previews of exclusive jewelry collection by Graff and most importantly, an opportunity for members to meet and connect with other invited guests, Chinese celebrities and Miss Universe China 2012 Diana Xu.
As China’s outbound tourism trend continues, destination in the West are actively trying to put strategies in place to attract these Chinese travelers. While many brands and destinations have made efforts to market to the Chinese tourist, others are still at the start of the learning curve. Read more →
With the recent finding that China is now home to one million millionaires and tens of thousands of the super-rich, both new and established luxury brands are eager to engage with these consumers. The following are several articles detailing the recent spending trends among these wealthy Chinese and the types of products or experiences that characterize their habits as consumers.
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