Tag Archives: Taobao

Challenges And Opportunities Of Luxury E-Commerce In China

Challenges And Opportunities Of Luxury E-Commerce In China

It’s not a question of “if” luxury e-commerce will ever take off in China but “when”. Although it hasn’t been easy for many luxury e-commerce sites, as China’s internet users become more accustomed to buying online, luxury e-commerce will evolve as they do.

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Countering counterfeits with real product — Coach opens Taobao online pop-up shop

Countering counterfeits with real product — Coach opens Taobao online pop-up shop

Coach is the first luxury brand to open an e-commerce site on Taobao’s online mall, except for Lambourghini, which has notably sold 0 cars on Taobao!

With more than 140 million e-commerce users in China, China’s e-commerce market is predicted to be the world’s largest in four years.

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