Tag Archives: social media

Establishing Your Brand In China Through Social Media

Establishing Your Brand In China Through Social Media

With the rapid emergence of the global Chinese consumer, both brands with an existing China presence as well as those who have not yet entered the market are increasingly turning to Chinese social media to build their brand presence and influence purchase decisions before the consumer leaves China. We caught up with Sage Brennan of China Luxury Advisors to gain perspective on how brands should be approaching Chinese social media in order to attract the traveling Chinese consumer:

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China Luxury News Roundup

China Luxury News Roundup

Summary:Urban luxury homes are back in demand thanks to new foreign buyers from Russia, China and Brazil. LVMH sales are strong thanks to mainand Chinese shoppers who frequent their stores overseas. HSBC says the newly rich from China are younger and have a desire for conspicuous consumption. Hermes brand Shang Xia is one year old and plans expansion in China.

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