There has been buzz that although the world economy is experiencing a slowdown, Chinese shoppers will continue to be a growing source of revenue for luxury brands. Even as the numbers fluctuate, new reports suggest that the Chinese luxury consumer will continue to be a dominant force in global sales. The following articles discuss these predictions and the logic behind them.Read More »
Last month, Affinity China organized an event in partnership with the Peninsula Hotel in Shanghai and Shanghai Tang.
The gala event was described as an opportunity for those involved – including Mainland Chinese socialites, celebrities, and high level executives – to partake in a wine tasting, preview items by select luxury brands, and have an up close look at a Lamborghini parked inside the ballroom. The exclusive event was focused on the customer experience.
Guests interviewed in this news segment on the gala were impressed with the format. Attendees remarked on the positive value and intangible benefits of personal networking opportunities, as well as the ability to access VIP services. Meanwhile, Annie Ho, Senior Marketing Manager of Shanghai Tang, commented that the company’s partnership with Affinity China provided an opportunity for the brand to reach new potential customers.Read More »
On September 12, 2012 a few hundred invited guests attended “A Shanghai Affair” at The Peninsula Shanghai. Organized by Affinity China, the evening featured a gala dinner, private fashion show by Shanghai Tang, Lamborghinis on display in the ballroom, private wine tasting, previews of exclusive jewelry collection by Graff and an opportunity for members to meet and connect with other invited guests, Chinese celebrities and Miss Universe China 2012 Diana Xu.Read More »