Tag Archives: renee hartmann

5 Things Brands Should Do Before Entering China

5 Things Brands Should Do Before Entering China

China is already the worldā€™s number one consumer of apparel, number two consumer of footwear and number three consumer of cosmetics.

More and more western brands are sensing that the time is right for expansion into China, and are seriously considering market entry. Below are China Luxury Advisorsā€˜ Renee Hartmannā€™s Top 5 recommendations of things brands should do before entering the market.

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Establishing Your Brand In China Through Social Media

Establishing Your Brand In China Through Social Media

With the rapid emergence of the global Chinese consumer, both brands with an existing China presence as well as those who have not yet entered the market are increasingly turning to Chinese social media to build their brand presence and influence purchase decisionsĀ beforeĀ the consumer leaves China. We caught up with Sage Brennan of China Luxury Advisors to gain perspective on how brands should be approaching Chinese social media in order to attract the traveling Chinese consumer:

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Luxury Brands Should Market To Overseas Chinese Students

Luxury Brands Should Market To Overseas Chinese Students

As part of our ongoing Q&A series with China practitioners, we spoke to Renee Hartmann of China Luxury Advisors to learn more about an extremely valuable, but often ignored segment of Chinese luxury consumers. We asked Renee four key questions to provide our members with new information and insights about this demographic:

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