Tag Archives: Price Parity

Pricing parity: Mission critical for Chinese tourists

Pricing parity: Mission critical for Chinese tourists

Do you know the equivalent price for each item in your stores around the world? Can you adjust for implications from currency exchange rates and country and local sales tax? Your Chinese tourist consumer does. And if you want to analyze shopping behavior and consumer preferences, you should too.

More than 50% of luxury purchases from Chinese consumers occur overseas.

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