Tag Archives: Prada Hong Kong Listing

Hong Kong Stock Listing: A China Marketing Strategy?

Hong Kong Stock Listing: A China Marketing Strategy?

Coach became the second luxury company, following Prada, to list its shares on the Hong Kong stock exchange this week. Coach is already listed on the New York stock exchange, and didn’t raise any additional funds through the listing, so the move is largely seen as a marketing play to Chinese investors as the company increasingly benefits from Chinese consumers around the world.

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