Tag Archives: McKinsey

Affluent Chinese Consumers Continue To Travel Abroad

Affluent Chinese Consumers Continue To Travel Abroad

Chinese consumers with high disposable income continue to travel overseas in increasing numbers. The lure of lower prices as well as the growing ease of accessing their bank accounts while abroad has led to an increase of shopping in destinations which are actively marketing to them.  Read the following articles to learn more about this emerging trend and the way that brands have adapted to it.

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McKinsey releases China consumer spending report

McKinsey releases China consumer spending report

McKinsey released the latest of its China consumer spending reports. Some highlights for luxury brands include:

- By mid-2011, 195 million Chinese had used Weibo, China’s Twitter equivalent—triple the number of users that had used the service just six months earlier.

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McKinsey’s Luxury Consumer Insights

McKinsey’s Luxury Consumer Insights

McKinsey conducted a survey of more than 1,500 luxury consumers across 17 cities in the Spring of 2010.

Download the report here: 

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