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Ten Principles of Luxury Marketing in China

Ten Principles of Luxury Marketing in China

The following are Ten Principles of Luxury according to China veteran David Wolf.

Before I do my deep-dive into the small shelf of books and articles on the PRC luxury goods industry that has been growing in my library, and before the ideas of their authors start altering my own impressions, here are ten guiding principles framing the business I’ve gleaned from working with luxury brands here.

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