Tag Archives: luxury brands

5 Things Brands Should Do Before Entering China

5 Things Brands Should Do Before Entering China

China is already the world’s number one consumer of apparel, number two consumer of footwear and number three consumer of cosmetics.

More and more western brands are sensing that the time is right for expansion into China, and are seriously considering market entry. Below are China Luxury Advisors‘ Renee Hartmann’s Top 5 recommendations of things brands should do before entering the market.

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Luxury Brands Enter Second & Third Tier Cities In China

Luxury Brands Enter Second & Third Tier Cities In China

As the market for luxury goods matures in China’s first tier cities and competition becomes increasingly fierce, luxury brands are expanding into second and third tier cities in China to gain market share and meet the growing demand for luxury goods amongst wealthy consumers there. The following is a curated list of articles that provide more insight into this trend:

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