Tag Archives: London

Luxury Brands Adjust Strategies to Attract Chinese Consumers

Luxury Brands Adjust Strategies to Attract Chinese Consumers

The talk of the economic downturn in the luxury industry has not deterred luxury brands from continuing to gain favor with the Chinese consumers.  Whether it is through further expansion, specialized events, or new products, the following companies are trying to stay ahead of the changing curve.

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Golden Week Shows China Outbound Tourism Is Maturing

Golden Week Shows China Outbound Tourism Is Maturing

China’s Golden Week,  is a much anticipated holiday week among retailers worldwide as they anticipate a significant increase in Chinese travelers and shoppers.  The recent Golden Week took place from October 1-8, and the results provided for mixed reviews.  While overseas travel seems to be as popular as ever, certain destinations are beginning to prove more desirable for the Chinese traveler than others.  The articles below give an overview of the week from various perspectives.

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Chinese Are The Biggest Spending Tourists

Chinese Are The Biggest Spending Tourists

In more than a few countries, cities have noted that the Chinese tourists are the biggest spenders and have the potential to become even more prevalent over the next several years.  As a result, many are taking steps to encourage the Chinese travelers to come to their locations for the next bout of shopping and tourism.

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Luxury And The Young Chinese Consumer

Luxury And The Young Chinese Consumer

Recent studies have shown that the wealthy Chinese spenders are, on average, younger than luxury consumers from European countries and the United States.  When paired with the fact that the beneficiaries of much of this spending are the children of the wealthy class of Chinese consumers, this information has proven valuable to the luxury brands looking to cater to this Chinese demographic.

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39 Million Chinese Traveled Overseas In First Half Of 2012

39 Million Chinese Traveled Overseas In First Half Of 2012

With 39 million mainland Chinese traveling overseas in the first half of this year and outbound Chinese travel continuing to increase, many brands, hotels, and tourism boards are putting out their best efforts to attract the Chinese consumer in order to stimulate local economies and increase sales of luxury goods and services.

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