Last month, Affinity China organized an event in partnership with the Peninsula Hotel in Shanghai and Shanghai Tang.
The gala event was described as an opportunity for those involved – including Mainland Chinese socialites, celebrities, and high level executives – to partake in a wine tasting, preview items by select luxury brands, and have an up close look at a Lamborghini parked inside the ballroom. The exclusive event was focused on the customer experience.
Guests interviewed in this news segment on the gala were impressed with the format. Attendees remarked on the positive value and intangible benefits of personal networking opportunities, as well as the ability to access VIP services. Meanwhile, Annie Ho, Senior Marketing Manager of Shanghai Tang, commented that the company’s partnership with Affinity China provided an opportunity for the brand to reach new potential customers.Read More »
We are getting very excited for the upcoming Dragon Week we will be hosting with Affinity China on January 23 - 27, 2012 in New York. We will be bringing together 100 High Net Worth Chinese guests for a week of exclusive branded events with luxury brands such as Bergdorf Goodman, Monblanc, Piaget, J. Mendel, Ralph Lauren, Estee Lauder, Tribeca Wine Merchants, Coach and others. We will be releasing key findings from a week of travel and shopping with high net worth Chinese consumers, but in the meantime, please refer to our press release (below), see the Dragon Week Website at http://dragonweek.affinitychina.com/ or contact us (email@example.com) if you would like to discuss in more depth.Read More »