Tag Archives: Hilton Huanying

Hilton and University of London release China tourist blue paper

Hilton and University of London release China tourist blue paper

Hilton Hotels and Resorts recently sponsored a research study by University of London on how the rise of Chinese tourists will change the European travel industry. It provides a solid look at the rise of Chinese tourism as well as some tactical recommendations to brands on how to attract, serve and retain these emerging consumers.

 

It’s also a great PR move by Hilton and demonstrates their forward thinking position in serving Chinese tourists around the world.

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