Tag Archives: Hilton Hotels

China Outbound Tourism. Is the West Ready?

China Outbound Tourism. Is the West Ready?

As China’s outbound tourism trend continues, destination in the West are actively trying to put strategies in place to attract these Chinese travelers.  While many brands and destinations have made efforts to market to the Chinese tourist, others are still at the start of the learning curve. 

Read More »

39 Million Chinese Traveled Overseas In First Half Of 2012

39 Million Chinese Traveled Overseas In First Half Of 2012

With 39 million mainland Chinese traveling overseas in the first half of this year and outbound Chinese travel continuing to increase, many brands, hotels, and tourism boards are putting out their best efforts to attract the Chinese consumer in order to stimulate local economies and increase sales of luxury goods and services.

Read More »