Retailers around the world are competing to attract Chinese shoppers during peak travel times such as the recent Chinese New Year. The following Reuters video shares insight on how Chinese shoppers are helping the struggling domestic markets of countries in Europe.Read More Â»
China Outbound Tourism. Is the West Ready?
As Chinaâ€™s outbound tourism trend continues, destination in the West are actively trying to put strategies in place to attract these Chinese travelers. Â While many brands and destinations have made efforts to market to the Chinese tourist, others are still at the start of the learning curve.ÂRead More Â»
With 39 million mainland Chinese traveling overseas in the first half of this year and outbound Chinese travel continuing to increase, many brands, hotels, and tourism boards are putting out their best efforts to attract the Chinese consumer in order to stimulate local economies and increase sales of luxury goods and services.Read More Â»