Tag Archives: Estee Lauder

Luxury Brands Adjust Strategies to Attract Chinese Consumers

Luxury Brands Adjust Strategies to Attract Chinese Consumers

The talk of the economic downturn in the luxury industry has not deterred luxury brands from continuing to gain favor with the Chinese consumers.  Whether it is through further expansion, specialized events, or new products, the following companies are trying to stay ahead of the changing curve.

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Ringing in the Chinese New Year in New York: Affinity China’s Dragon Week

Ringing in the Chinese New Year in New York: Affinity China’s Dragon Week

We are getting very excited for the upcoming Dragon Week we will be hosting with Affinity China on January 23 - 27, 2012 in New York. We will be bringing together 100  High Net Worth Chinese guests for a week of exclusive branded events with luxury brands such as Bergdorf Goodman, Monblanc, Piaget, J. Mendel, Ralph Lauren, Estee Lauder, Tribeca Wine Merchants, Coach and others. We will be releasing key findings from a week of travel and shopping with high net worth Chinese consumers, but in the meantime, please refer to our press release (below), see the Dragon Week Website at http://dragonweek.affinitychina.com/ or contact us (sage@chinaluxurynetwork.com) if you would like to discuss in more depth.

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