Tag Archives: Ermenegildo Zegna

Luxury Brands Adjust Strategies to Attract Chinese Consumers

Luxury Brands Adjust Strategies to Attract Chinese Consumers

The talk of the economic downturn in the luxury industry has not deterred luxury brands from continuing to gain favor with the Chinese consumers.  Whether it is through further expansion, specialized events, or new products, the following companies are trying to stay ahead of the changing curve.

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