Tag Archives: Coach China

Ringing in the Chinese New Year in New York: Affinity China’s Dragon Week

Ringing in the Chinese New Year in New York: Affinity China’s Dragon Week

We are getting very excited for the upcoming Dragon Week we will be hosting with Affinity China on January 23 - 27, 2012 in New York. We will be bringing together 100  High Net Worth Chinese guests for a week of exclusive branded events with luxury brands such as Bergdorf Goodman, Monblanc, Piaget, J. Mendel, Ralph Lauren, Estee Lauder, Tribeca Wine Merchants, Coach and others. We will be releasing key findings from a week of travel and shopping with high net worth Chinese consumers, but in the meantime, please refer to our press release (below), see the Dragon Week Website at http://dragonweek.affinitychina.com/ or contact us (sage@chinaluxurynetwork.com) if you would like to discuss in more depth.

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Hong Kong Stock Listing: A China Marketing Strategy?

Hong Kong Stock Listing: A China Marketing Strategy?

Coach became the second luxury company, following Prada, to list its shares on the Hong Kong stock exchange this week. Coach is already listed on the New York stock exchange, and didn’t raise any additional funds through the listing, so the move is largely seen as a marketing play to Chinese investors as the company increasingly benefits from Chinese consumers around the world.

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