We discussed the upcoming Chinese holidays — Mid-Autumn Festival and the China National Holiday - with Renee Hartmann from China Luxury Advisors.
Q: When is the next Chinese holiday season?
A: One of China’s busiest holiday seasons is coming up at the end of September/beginning of October. This is one of the longest holiday periods in China, and unlike Chinese New Year, there are no family obligations during this holiday, so most Chinese citizens will be traveling during this period — both in China and increasingly, overseas.Read More »
China is already the world’s number one consumer of apparel, number two consumer of footwear and number three consumer of cosmetics.
More and more western brands are sensing that the time is right for expansion into China, and are seriously considering market entry. Below are China Luxury Advisors‘ Renee Hartmann’s Top 5 recommendations of things brands should do before entering the market.Read More »
1. Make sure your store manager understands how to manage Chinese sales associates, and ensure your Chinese sales associates are able to work well in a team environment.
2. The sales process for selling to a Chinese overseas consumer is different than a Western consumer. Allow your Chinese sales associate flexibility to work with Chinese consumers with different buying habits and motivations.Read More »
With the rapid emergence of the global Chinese consumer, both brands with an existing China presence as well as those who have not yet entered the market are increasingly turning to Chinese social media to build their brand presence and influence purchase decisions before the consumer leaves China. We caught up with Sage Brennan of China Luxury Advisors to gain perspective on how brands should be approaching Chinese social media in order to attract the traveling Chinese consumer:Read More »
As part of our ongoing Q&A series with China practitioners, we spoke to Renee Hartmann of China Luxury Advisors to learn more about an extremely valuable, but often ignored segment of Chinese luxury consumers. We asked Renee four key questions to provide our members with new information and insights about this demographic:Read More »