Tag Archives: China Branding Group

Xu Jidan Crowned Miss Universe China 2012

Xu Jidan Crowned Miss Universe China 2012

September 1, 2012, saw the crowning of Miss Universe China 2012 in Shanghai. 21 contestants competed for the honor of the title and the chance to represent China in the Miss Universe contest and Xu Jidan (Diana Xu) emerged as the winner of a competition which involves criteria such as personal appearance, personality, talent, intelligence, elegance, and soul.  Xu Jidan received a diamond tiara by Luk Fook, valued at $515,000, as well as a year’s supply of beauty and skincare products from Yuesai Cosmetics, the position of Godmother of the Costa Cruise ship, Atlantis, and a scholarship of $100,000 from the New York Film Academy.  Xu Jidan will also get to participate in a photo shoot with Maggie Q, offered by China Branding Group.

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