Tag Archives: brand building

5 Things Brands Should Do Before Entering China

5 Things Brands Should Do Before Entering China

China is already the world’s number one consumer of apparel, number two consumer of footwear and number three consumer of cosmetics.

More and more western brands are sensing that the time is right for expansion into China, and are seriously considering market entry. Below are China Luxury Advisors‘ Renee Hartmann’s Top 5 recommendations of things brands should do before entering the market.

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