Tag Archives: Affinity China

China Luxury: Influencing the Influencers Via Private Events

China Luxury: Influencing the Influencers Via Private Events

Last month, Affinity China organized an event in partnership with the Peninsula Hotel in Shanghai and Shanghai Tang.

The gala event was described as an opportunity for those involved – including Mainland Chinese socialites, celebrities, and high level executives – to partake in a wine tasting, preview items by select luxury brands, and have an up close look at a Lamborghini parked inside the ballroom.  The exclusive event was  focused on the customer experience.

Guests interviewed in this news segment on the gala were impressed with the format.  Attendees remarked on the positive value and intangible benefits of personal networking opportunities, as well as the ability to access VIP services.  Meanwhile, Annie Ho, Senior Marketing Manager of Shanghai Tang, commented that the company’s partnership with Affinity China provided an opportunity for the brand to reach new potential customers.

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Bloomberg TV: Chinese Real Estate Buyers in New York City

Bloomberg TV: Chinese Real Estate Buyers in New York City

Bloomberg TV recently aired a segment that featured Chinese actress and Affinity China member Betty Ni browsing real estate in Manhattan. Betty is part of a growing wave of Chinese investors buying real estate in New York. Christine Lu, CEO of Affinity China, states in an interview that the prices of homes in New York City are in fact less expensive than those in comparable major Chinese cities like Shanghai, and for real estate shoppers, it makes more financial sense to purchase in the U.S.  The segment also suggests that Chinese real estate shoppers believe in a possible gain in property value with the future improvement of the American economy.

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A Shanghai Affair At The Peninsula Shanghai

A Shanghai Affair At The Peninsula Shanghai

On September 12, 2012 a few hundred invited guests attended “A Shanghai Affair” at The Peninsula Shanghai. Organized by Affinity China, the evening featured a gala dinner, private fashion show by Shanghai Tang, Lamborghinis on display in the ballroom, private wine tasting, previews of exclusive jewelry collection by Graff and an opportunity for members to meet and connect with other invited guests, Chinese celebrities and Miss Universe China 2012 Diana Xu.

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2012 China Beauty Charity Gala Hosted by Yue Sai Kan

2012 China Beauty Charity Gala Hosted by Yue Sai Kan

On June 18, the Soong Ching Ling - Miss Universe China Beauty Charity Gala was hosted by Yue Sai Kan in Shanghai. Over $2.5 million was raised that evening in support of three charities: Operation Smile, the Shanghai International Film Festival and the Shanghai Soong Ching Ling Foundation Safety For Mothers and Infants program.

Over 1,000 invited guests included a who’s who of Chinese and international business, entertainment and cultural influencers such as:

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Luxury Shops In NYC Cater To Chinese Tourists

Luxury Shops In NYC Cater To Chinese Tourists

CNN International recently reached out to us for insight on a segment they were working on about luxury shops catering to Chinese tourists. We provided them with much of the footage shown in the resulting video in support of the partners who worked with us on this new concept.

Dragon Week NYC took place in New York City from January 23 to 27 to provide an exclusive New York experience for invited Chinese guests to ring in the Chinese New Year and celebrate the start of the Year of the Dragon.

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Video: Affinity China’s Dragon Week NYC

Video: Affinity China’s Dragon Week NYC

As recently mentioned on the front page of the New York Times, Dragon Week, hosted by Affinity China, took place in New York City from January 23 to 27 to provide an exclusive New York experience for invited Chinese guests to ring in the Chinese New Year and celebrate the start of the Year of the Dragon.

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Event: Customer Acquisition for HNW Chinese Travelers

Event: Customer Acquisition for HNW Chinese Travelers

We are excited to be co-hosting two half-day seminars in New York with Jing Daily and ChinaContact at the impressive AW Asia Organization!

Our morning session will be focusing on hospitality, and we will have CLN Advisor Roy Graff in town from London to give his perspective on how hospitality companies can better serve Chinese customers.

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Ringing in the Chinese New Year in New York: Affinity China’s Dragon Week

Ringing in the Chinese New Year in New York: Affinity China’s Dragon Week

We are getting very excited for the upcoming Dragon Week we will be hosting with Affinity China on January 23 - 27, 2012 in New York. We will be bringing together 100  High Net Worth Chinese guests for a week of exclusive branded events with luxury brands such as Bergdorf Goodman, Monblanc, Piaget, J. Mendel, Ralph Lauren, Estee Lauder, Tribeca Wine Merchants, Coach and others. We will be releasing key findings from a week of travel and shopping with high net worth Chinese consumers, but in the meantime, please refer to our press release (below), see the Dragon Week Website at http://dragonweek.affinitychina.com/ or contact us (sage@chinaluxurynetwork.com) if you would like to discuss in more depth.

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