Interviews With Chinese Consumers And Industry Experts

A private newsletter by Affinity China

5 THINGS BRANDS SHOULD DO BEFORE ENTERING CHINA

BEST PRACTICES BY BRANDS DOING IT RIGHT IN CHINA

UNDERSTANDING SOCIAL MEDIA FOR LUXURY BRANDS IN CHINA

Jay is the 31 year old founder of a media consulting agency in Shanghai. She travels overseas 3 times a year and spends on average $20,000 USD during each trip. In the following interview, she shares first hand insight into the spending habits of a digitally connected Chinese female entrepreneur with high disposable income and a sense of her own style and individuality.

(From the November 8, 2012 Issue of China Luxury Network)

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