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Second and Third Tier Retail Locations with Corbett Wall

Second and Third Tier Retail Locations with Corbett Wall

We caught up with CLN advisor Corbett Wall to discuss retail location strategy in China for luxury brands. Corbett runs CW+, a firm that advises brands on retail location strategy and other key issues related to running retail in China. Corbett spends much of his time travelling to second, third and fourth tier cities walking malls and talking with retail landlords and operators, and has countless stories of brand successes and failures in both first and lower tier markets.

Q: Given the competitive retail landscape and high operating costs in Shanghai and Beijing, do you recommend that luxury brands enter the market in the first tier cities, or should they just go straight to second tier cities?

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