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Online Information and Consumer Purchase Behavior
Market research firm DDMA published a study on the influence of online information on consumer behavior.
Some highlights from the study:
- 59% of female Shanghai consumers who bought medium to high end apparel stated that information collected online had the greatest influence on their purchase decision in terms of bran or style purchased
- Taobao was by far the dominant source of information for online shopping
- Liba was the most popular BBS site
- Females under 35 were the most likely to rely on online information to influence purchase decisions
Download the report here:
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