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Understanding high net worth consumers’ quest for privacy

Understanding high net worth consumers’ quest for privacy

One of the most common characteristics of high net worth consumers in China is a desire for privacy. Many of the ultra high net worth individuals do not want anyone to know that they have money, and are typically discrete when spending their money, often using different names and purchasing through family or assistants. While working in PR in China, we were once hired to get someone off the rich list in China!

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