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KPMG Luxury in China Report
KPMG partnered with TNS to conduct research on the China luxury sector, and published an overwhelmingly positive look into China’s luxury sector.
Key findings include:
- Over half of respondents said they longed to buy luxury goods, even if they could not afford them at present.
- Consumers show a strong intention to purchase luxury products in the next 12 months, with the appetite for luxury goods relatively similar among the three largest cities and second tier cities.
- Shoppers proved more inclined to buy clothes, watches and jewellery in a branded store, but to buy accessories and cosmetics in a department store.
Download the report here: