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KPMG Luxury in China Report

KPMG Luxury in China Report

KPMG partnered with TNS to conduct research on the China luxury sector, and published an overwhelmingly positive look into China’s luxury sector.

 

Key findings include:

 

- Over half of respondents said they longed to buy luxury goods, even if they could not afford them at present.

 

- Consumers show a strong intention to purchase luxury products in the next 12 months, with the appetite for luxury goods relatively similar among the three largest cities and second tier cities.

 

- Shoppers proved more inclined to buy clothes, watches and jewellery in a branded store, but to buy accessories and cosmetics in a department store.

 

Download the report here:

CM_Luxury_brand

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