February 29th NYC Event: Driving Customer Acquisition for High Net Worth Chinese Travelers

February 29th NYC Event: Driving Customer Acquisition for High Net Worth Chinese Travelers

We are excited to be co-hosting two half-day seminars in New York with Jing Daily and ChinaContact at the impressive AW Asia Organization!

Our morning session will be focusing on hospitality, and we will have CLN Advisor Roy Graff in town from London to give his perspective on how hospitality companies can better serve Chinese customers. Roy has spent more than 15 years in China’s tourism sector and also advised the Peninsula Hotels and many others on their Chinese traveler strategy.

Our afternoon session will focus on retailers and luxury brands and how they can best attract and convert Chinese travelers. Avery Booker, Editor from Jing Daily, will present an overview on Chinese luxury consumers trends and patterns and Sage Brennan will present key learnings from the recent AffinityChina Dragon Week and other considerations for brands and retailers when addressing this customer segment.

To register for the event, please visit: http://clnfeb29.eventbrite.com.

Full information below:

Chinese tourists spent more than US$7 billion overseas during this year’s Chinese New Year holiday. Spendy tourists from China are knocking on your door, to the tune of a billion dollars a year. Do you know how to serve them? Really?

Tourism from China to the United States is ramping up for a threefold increase. President Obama recently issued an executive order to accelerate visa approval for foreign citizens — especially arrivals from China — which is expected to add $850 billion to the US economy by 2020.

With more than 50% of Chinese luxury purchases being made abroad- and some brands harnessing up to 30% of their home country revenue from Chinese tourists — engaging Chinese travelers is an operational imperative for prestige brands.

But just opening your door to Chinese tourists is not enough to build lasting customer relationships. Chinese customers have unique brand perceptions, travel habits, purchase preferences and service expectations. Companies need to completely rethink their branding, marketing & selling strategies to serve this emerging customer.

China Luxury Network, Jing Daily and ChinaContact will jointly host two high velocity seminars on February 29, 2012 to explore new ways in which hospitality and luxury brands can improve performance with this dynamic new consumer group.

At the event, CLN will release findings from recent research on the aspirations and preferences of Chinese consumers. We will pinpoint industry best practices in catering to affluent Mainland Chinese tourists, and provide strategic and tactical recommendations to convert fast-emerging luxury consumers to loyal customers.

All attendees will receive a complimentary copy of China Luxury Network’s upcoming report:  Global Consequences of Chinese New Year, detailing high net worth consumer preferences and trends with actionable insights and tactical recommendations for generating revenue and loyalty among China’s high net worth travelers.
Agenda:

Please note that there are two separate sessions. The morning session is focused on hospitality and related businesses and the afternoon on brands and retailers.

(Morning Session)

Beyond Slippers and Pu’Er Tea: Hospitality Excellence for High Net Worth Chinese
08:30 Registration and coffee
09:00 Opening Remarks
09:15 China travel and hospitality trends, Avery Booker, Jing Daily
Statistics and trends
09:45 Who is the high-end Chinese traveller? Sage Brennan, China Luxury Network
Demographic data, Key China-related markets, Spending patterns, Education and culture
10:45 Break
11:00 Service excellence for Chinese visitors/consumers Roy Graff, ChinaContact
Travel patterns and destinations, Group / Individual travel characteristic, Cultural mores and suggestions
12:00 Case studies and Q&A
12:30 Closing Remarks
12:35 Coffee and networking
(Afternoon session)
Finding and Impressing Your Customer: Luxury Brand and Retail service excellence
14:00 Opening Remarks
14:15 China Luxury Trends Avery Booker, Jing Daily
14:45 Who is the Chinese luxury customer and how to reach him/her? Sage Brennan, China Luxury Network
Where / who / how, Demographic data, Spending patterns, Purchase decisions, Shopping and consuming trends, Online trends and social networking
15:45 Break
16:00 Marketing your brand to Chinese tourists, Roy Graff, ChinaContact
Tourism and Retail brand marketing, PR, Digital marketing and social networking, Partnership strategies
17:00 Case studies and Q&A
17:30 Closing Remarks
17:35 Reception

To register, please visit:http://clnfeb29.eventbrite.com.

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