Expert Q&A

Insight: Chinese Luxury Travelers In Cannes, Monaco And Paris

Jessica Shu is the Co-founder of Affinity China and is responsible for the company’s ultra high net worth segment. Affinity China in partnership with Blu Inc, publisher of China’s leading yacht magazine, recently accompanied a small group of affluent Chinese during their trip to the Cannes Boat Show and Monaco Yacht Show to attend VIP events hosted by Blu Inc. The following is a interview on Jessica’s personal insights during the trip.

5 Things Brands Should Do Before Entering China

China is already the world’s number one consumer of apparel, number two consumer of footwear and number three consumer of cosmetics.

More and more western brands are sensing that the time is right for expansion into China, and are seriously considering market entry. Below are China Luxury Advisors‘ Renee Hartmann’s Top 5 recommendations of things brands should do before entering the market.

Establishing Your Brand In China Through Social Media

With the rapid emergence of the global Chinese consumer, both brands with an existing China presence as well as those who have not yet entered the market are increasingly turning to Chinese social media to build their brand presence and influence purchase decisions before the consumer leaves China. We caught up with Sage Brennan of China Luxury Advisors to gain perspective on how brands should be approaching Chinese social media in order to attract the traveling Chinese consumer:

Luxury Brands Should Market To Overseas Chinese Students

As part of our ongoing Q&A series with China practitioners, we spoke to Renee Hartmann of China Luxury Advisors to learn more about an extremely valuable, but often ignored segment of Chinese luxury consumers. We asked Renee four key questions to provide our members with new information and insights about this demographic: