Bulgari’s Serpenti Collection will be catching the attention of Chinese consumers in time for the Year of the Snake. Read more →
Microsoft Advertising recently shared research describing the spending habits and patterns of Chinese consumers in the luxury marketplace, providing valuable insight into the best possible strategies and products to entice buyers. The research focuses significantly on the many ways that the Internet affects luxury purchases and how brands may want to use it to their advantage. Here is what you need to know about the findings:
Take a look at Microsoft’s helpful infographics below, which details the information above and provides more facts and figures related to the consumer identity and specific purchases.
Bloomberg TV recently aired a segment that featured Chinese actress and Affinity China member Betty Ni browsing real estate in Manhattan. Betty is part of a growing wave of Chinese investors buying real estate in New York. Christine Lu, CEO of Affinity China, states in an interview that the prices of homes in New York City are in fact less expensive than those in comparable major Chinese cities like Shanghai, and for real estate shoppers, it makes more financial sense to purchase in the U.S. The segment also suggests that Chinese real estate shoppers believe in a possible gain in property value with the future improvement of the American economy. Read more →
Despite continued focus on a slowdown in China’s luxury sector, Prada SpA has recently reported that as far as it is concerned, the present is quite positive. At the close of the first half of 2012, Prada saw a 60% increase in net profit, and, as Jing Daily reports, most of that increase came from Asian consumers. Many luxury brands have become cautious of depending on Chinese shoppers for profits amidst reports of a slowdown in China luxury sales. However, according to the China Post, Prada’s Chief Executive Officer Patrizio Bertelli says that there is no need for hysteria regarding the slowdown in China and urges brands to keep calm about the future of the luxury market. Read more →
On October 13, 2012, the theme for the Opening Ceremony of the Hawaii International Film Festival will be China Night in honor of Yue-Sai Kan. This special evening will provide attendees with a unique experience blending east with west and recognizing the growing influence of China in the film industry. Read more →
With the rapid emergence of the global Chinese consumer, both brands with an existing China presence as well as those who have not yet entered the market are increasingly turning to Chinese social media to build their brand presence and influence purchase decisions before the consumer leaves China. We caught up with Sage Brennan of China Luxury Advisors to gain perspective on how brands should be approaching Chinese social media in order to attract the traveling Chinese consumer: Read more →
The following are Ten Principles of Luxury according to China veteran David Wolf.
Before I do my deep-dive into the small shelf of books and articles on the PRC luxury goods industry that has been growing in my library, and before the ideas of their authors start altering my own impressions, here are ten guiding principles framing the business I’ve gleaned from working with luxury brands here. Read more →
As part of our ongoing Q&A series with China practitioners, we spoke to Renee Hartmann of China Luxury Advisors to learn more about an extremely valuable, but often ignored segment of Chinese luxury consumers. We asked Renee four key questions to provide our members with new information and insights about this demographic: Read more →