China Luxury Network is focused on sharing well curated insights and expertise related to China’s luxury sector and Chinese consumers.
China will be the most important market for luxury brands to capture over the next decade. Brands operating smartly in the market are already posting impressive results that are driving global growth. However, with this tremendous opportunity comes great difficulties. China is unlike most other markets, whether it be the buying habits of Chinese consumers, brand awareness and value, retail operations or the unique nature of the China digital landscape. For every successful foreign brand in China, there have been even more failures of foreign brands in the market.
The China Luxury Network is a division of Affinity China – a private network for China’s luxury consumers.