China Luxury And The Year Of The Snake

China Luxury And The Year Of The Snake

2013 is the Year of the Snake and brands are signaling to Chinese consumers that they are an important market to them by creating special collections and events related to the Chinese New Year. 

Luxury brands snake their way into China

The growing importance of the Chinese market is prompting international luxury brands to incorporate Chinese elements into their designs. Snake motifs are popular this year because 2013 is the Year of the Snake, according to the Chinese zodiac. Read more at China Daily.

Ten lessons for business in the Year of the Snake

With the Year of the Snake ahead what are some of the lessons for business that we could learn from the snake? Read more at China.org.cn

Year of the Snake stirs desire to head for the sun

ABOUT 80,000 guests are expected to jet in to Australia to celebrate the arrival of the Year of the Snake in what is set to be the biggest influx of overseas visitors for Chinese New Year. Read more at SMH

This Outrageous Million-Dollar Car Is Targeted At Rich Chinese People

China’s Year of the Snake starts on February 10, and Latvia’s coolest automaker is jumping at the chance to make some money with a ride made for the Chinese elite. Read more at Business Insider.

MAC launch new make-up collection: Year of The Snake

We love it when MAC launch a brand new collection - as much for the make-up as for the cool promo shots that show it off, the strong colours and the gorgeous packaging. Read more here.

Pop Up To Cash In On Chinese New Year Tourist-Shoppers

As Jing Daily recently pointed out, China has undoubtedly become a globetrotting nation, with the country’s outbound tourists expected to take over 100 million trips by 2020 and jet-setting to every corner of the world. Read more at Jing Daily.

Bulgari’s Shanghai Flagship: A Lesson In Localization

Having closed for renovations last month, this week Bulgari opened the doors of its all-new Plaza 66 flagship in Shanghai with a blowout attended by a bevy of local celebrities and featuring a distinctly serpentine theme. Read more at Jing Daily

From Vacheron To Adidas, Brands Roll Out “Year Of The Snake” China Editions

After last year’s “year of the dragon” edition extravaganza, which saw everything from espresso machines to watches, slippers to sports cars (and everything in between) imprinted with the mythical creature, we thought that 2013 — the year of the snake — would herald a few less over-the-top overtures to the China market. Read more at Jing Daily.

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