2013 is the Year of the Snake and brands are signaling to Chinese consumers that they are an important market to them by creating special collections and events related to the Chinese New Year.
The growing importance of the Chinese market is prompting international luxury brands to incorporate Chinese elements into their designs. Snake motifs are popular this year because 2013 is the Year of the Snake, according to the Chinese zodiac. Read more at China Daily.
With the Year of the Snake ahead what are some of the lessons for business that we could learn from the snake? Read more at China.org.cn
ABOUT 80,000 guests are expected to jet in to Australia to celebrate the arrival of the Year of the Snake in what is set to be the biggest influx of overseas visitors for Chinese New Year. Read more at SMH
China’s Year of the Snake starts on February 10, and Latvia’s coolest automaker is jumping at the chance to make some money with a ride made for the Chinese elite. Read more at Business Insider.
We love it when MAC launch a brand new collection - as much for the make-up as for the cool promo shots that show it off, the strong colours and the gorgeous packaging. Read more here.
As Jing Daily recently pointed out, China has undoubtedly become a globetrotting nation, with the country’s outbound tourists expected to take over 100 million trips by 2020 and jet-setting to every corner of the world. Read more at Jing Daily.
Having closed for renovations last month, this week Bulgari opened the doors of its all-new Plaza 66 flagship in Shanghai with a blowout attended by a bevy of local celebrities and featuring a distinctly serpentine theme. Read more at Jing Daily
After last year’s “year of the dragon” edition extravaganza, which saw everything from espresso machines to watches, slippers to sports cars (and everything in between) imprinted with the mythical creature, we thought that 2013 — the year of the snake — would herald a few less over-the-top overtures to the China market. Read more at Jing Daily.