Chinese consumers with high disposable income continue to travel overseas in increasing numbers. The lure of lower prices as well as the growing ease of accessing their bank accounts while abroad has led to an increase of shopping in destinations which are actively marketing to them. Read the following articles to learn more about this emerging trend and the way that brands have adapted to it.
Talking about her recent trip to Thailand, Wang Jingxian said it was “really worthy as well as comfortable and happy”. Read the full China Daily article here.