China Luxury: Influencing the Influencers Via Private Events

China Luxury: Influencing the Influencers Via Private Events

Last month, Affinity China organized an event in partnership with the Peninsula Hotel in Shanghai and Shanghai Tang.

The gala event was described as an opportunity for those involved – including Mainland Chinese socialites, celebrities, and high level executives – to partake in a wine tasting, preview items by select luxury brands, and have an up close look at a Lamborghini parked inside the ballroom.  The exclusive event was  focused on the customer experience.

Guests interviewed in this news segment on the gala were impressed with the format.  Attendees remarked on the positive value and intangible benefits of personal networking opportunities, as well as the ability to access VIP services.  Meanwhile, Annie Ho, Senior Marketing Manager of Shanghai Tang, commented that the company’s partnership with Affinity China provided an opportunity for the brand to reach new potential customers.

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