Launch: Louis Vuitton Opens Its Largest Maison In Shanghai

Launch: Louis Vuitton Opens Its Largest Maison In Shanghai

Determined to remain the leader in China’s luxury market, Louis Vuitton opened its largest Maison in Shanghai on July 18th. The Maison at Plaza 66 in Shanghai is its 16th in the world. Below is a video of the store’s opening followed by a selection of related news:

Louis Vuitton inaugurates its largest Maison in… by afp-fashion

Louis Vuitton lures China’s super-rich with custom leather “art”

The French luxury brand, a unit of LVMH, is set to open its largest China store in Shanghai on Saturday, complete with a gilded spiral staircase and an invitation-only private floor where big spenders can get their hair done while dreaming up designs for custom bags. Read full article at Reuters.

Louis Vuitton opens first China maison

Louis Vuitton’s first China maison has opened its doors at Plaza 66 shopping centre in downtown Shanghai.

The four level maison, designed by architect Peter Marino, features a silver facade with a Louis Vuitton monogram miniatures. The interior highlights a gilded staircase leading to a private floor called ‘Apartment’ where only invited customers can customise bags and shoes. Read full article at Inside Retail Asia.

Alexa Chung and her friends help launch Louis Vuitton’s new store in Shanghai

The British TV host, whose father is Chinese, looked her usual impeccably dressed self in a black turtle-neck jumper and a green animal print skirt (which showed off those Bambi-esque legs!) from the pre-autumn/winter 2012 Louis Vuitton collection. Read the full article at Marie Claire UK

Louis Vuitton does Shanghai

Situated on Nanjing Road at Shanghai’s famous Plaza 66, the sprawling store is set across three gleaming levels. A private apartment commandeers a fourth level, taking the concept of personalised service to soaring heights. Read full article at Vogue Australia

(photo: Xinhua)

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