Situated in Tianjin, Florentia Village positions itself as China’s first authentic Italian luxury outlet center bringing the fashion, culture and spirit of Florence Italy to China. Since it’s opening in May 2011, there are now over 160 stores at the 60,000 square foot development featuring many of the most popular luxury brands in China such as Giorgio Armani, Salvatore Ferragamo, Versace, Burberry, Celine and Zegna.
Below is an archive of articles related to the growing outlet shopping trend in general.
But a few Chinese retail companies are trying to change that outbound trend. Read full article on China Daily
And the latest trend to hit the country is the outlet center, a concept that has its origins in the United States over a century ago and was first seen as a way to fill up empty space and to move leftover stock. Read full article on Yahoo
That proved to be the first tumbling rock that started a landslide. The country, the third-largest market for luxury goods, is now home to hundreds of shops that can be grouped together under the category “outlet malls”.
Read the full article at China Daily
But that wasn’t the choice made by Wang Meng, a teacher from the port of Tianjin out to entertain a German colleague and his wife: she decided to take them to Florence instead. Read the full article at The Telegraph
As the outlet-mall concept - whereby high-end retailers operate shops in outlet malls to sell out-of-season merchandise at a steep discount - comes to China, it’s shaking up the retail environment.
Read the full article at China Daily.