Renee Hartmann

Renee Hartmann

Co-Founder, China Luxury Advisors

Renee has 12+ years of China experience as a retailer, brand owner, consumer insights specialist, market entry strategist and advisor on targeting Chinese tourists.
She has worked as a brand owner, retail operator, consumer researcher, public relations specialist and market entry strategist in China.

Renee has advised companies such as Under Armour, Horizon Hobby, Advanstar and Symphony IRI on their China market entry strategy. She co-founded and later sold Shanghai based China consumer insights agency, Enovate, which advises multinational clients such as New Balance, Kraft, Unilever and Coca-Cola in targeting China’s emerging consumers.

Renee was co-founder of Shanghai-based apparel brand, Eno, and served as its COO and CFO for more than five years. During this time, Eno opened ten self-run retail locations in China and fifteen franchise and partner operated stores. Eno also ran its own e-commerce platform, as well as sold online through Taobao and other partner sites. Renee led the company’s fundraising efforts, which resulted in raising more than US$8 million from venture capital and angel investors. She oversaw Eno’s groundbreaking marketing practice, resulting in the company’s recognition as one of the Top Ten Most Innovative companies in China by Fast Company in 2010.

Renee spent several years in the financial industry as an equity research analyst in the consumer sector for Putnam Investments, as well as founded Ogilvy and Mather’s Mainland China Investor Relations practice in Beijing.

Renee holds a BBA from Emory University’s Goizueta School of Business, and an MBA from Duke University’s Fuqua School of Business.  She holds the Chartered Financial Analyst designation, and was named one of CNN’s “Top 20 People to Watch in Shanghai” in 2010. Renee has operated and lived in China for more than ten years and speaks Mandarin.

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