photo credit: Fashions Collective
The 2012 Walpole British Luxury Summit once again focused on China. Concentrating on the main markets for luxury in Greater China, covering the Mainland, Hong Kong and Macau. The Summit looked at the main developments of the last twelve months and investigated prospects for 2012/13. Below is our summary of coverage related to the summit.
Articles Mentioning The Walpole Luxury Summit 2012
Sophisticated Chinese luxury consumers in discovery mode when abroad. Want to be early adopters in own peer group. — @WGSN
Traveling Chinese looking for deals, but when discount not possible, give them a *story* or experience to take back. — @DL_Group
Flagships stores in china remainimportant. Preferred place to purchase big ticket items among Chinese lux consumers. KPMG — @WGSN
“The next China is inner China.” — @DL_Group
Media buying: Close to 100% of Hearst China’s beauty advertisers bought digital/print in 2H11. — @WGSN
China’s millionaires travel overseas 2.4 times a year. France, US, Australia, Maldives, Japan top 5 dest. (Hurun Report) — @WGSN
Dunhill on Shanghai fashion show: use power of China’s voice not power of its money. You can resonate on a global stage. — @WGSN
According to Altagamma head, a luxury brand needs a minimum of 3 locations in China: Shanghai, Beijing, Hong Kong. — @DL_Group
China has 975m mobile users, 513m internet users (just 38% penetration). According to Mier Ai, Hearst Magazines China . — @WalpoleUK
ELLE China became semi monthly in Feb 2012 to adjust to increase in luxury demand. First in 43 worldwide editions. — @JaneWynyard
Jason Beckley, Group Marketing Director for Dunhill provided an overview at the summit of Alfred Dunhill’s initiatives in China which included a presentation of Trafalgar, the brand’s Autumn/Winter 2012 collection.
Formed in 1990 by top tier British companies, including British Airways, Chewton Glen, Coutts & Co, DAKS Simpson, the Financial Times, The Savoy Group and William Grant & Sons, the membership provides a community for the exchange of best practice ideas to drive business development in both the UK and export markets. For the first time, British excellence was given a collective voice in the increasingly competitive global market: through Walpole these companies aimed to promote, recognise and maintain the highest standards of British commerce and industry. In 2005, Walpole made a strategic decision to refine its mission statement from promoting British excellence to promoting British luxury.