Event: The Walpole British Luxury Summit 2012

Event: The Walpole British Luxury Summit 2012

The 2012 Walpole British Luxury Summit will once again be focused on China.  Concentrating on the main markets for luxury in Greater China, covering the Mainland, Hong Kong and Macau. The Summit will look at the main developments of the last twelve months and investigate prospects for 2012/13.  By assembling CEO’s, professionals and practitioners, many from China and the Asia Pacific region, who will share case histories, the Summit will aim to enlighten, provoke, inspire and, above all, provide actionable insights. Christine Lu, Co-founder and CEO of Affinity China will be speaking at this event.

Topics include: 

The Context - The economic outlook for Greater China and the Asia-Pacific region.

The Consumer - Affluent Chinese buying habits, trends & evolving attitudes.

Exploiting the Differences - What is happening outside the Tier 1 Cities and what it means.

Hong Kong - As important as ever – but evolving.

Macau - Not to be ignored.

China Hands - Lessons from the well-established brands.

New Boys - Case studies from recent entrants.

Domestic Luxury - Chinese Luxury – the latest.

Retail Detail - Flagship?  Which cities? Which malls?

Media - What works and what very definitely doesn’t.

Human Capital - As demanding as ever. We hear from the front line.

Ecommerce - Major new developments in 2012.

Social - The burgeoning world of Chinese social networks and how to play them.

Buying Spree - Chinese investors growing appetite for European Luxury brands.

Soft Power - The importance of the knowledge, local politics and Guanxi.


The seminar will start with coffee and registration at 8.30am and run until 4.30pm with breaks for coffee and lunch. The full agenda will be available online soon.

Tickets for the Walpole Luxury Summit 2012 have now sold out.

For further information please contact Victoria Foster on victoria.foster@thewalpole.co.uk.

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