Ringing in the Chinese New Year in New York: Affinity China’s Dragon Week

Ringing in the Chinese New Year in New York: Affinity China’s Dragon Week

We are getting very excited for the upcoming Dragon Week we will be hosting with Affinity China on January 23 - 27, 2012 in New York. We will be bringing together 100  High Net Worth Chinese guests for a week of exclusive branded events with luxury brands such as Bergdorf Goodman, Monblanc, Piaget, J. Mendel, Ralph Lauren, Estee Lauder, Tribeca Wine Merchants, Coach and others. We will be releasing key findings from a week of travel and shopping with high net worth Chinese consumers, but in the meantime, please refer to our press release (below), see the Dragon Week Website at http://dragonweek.affinitychina.com/ or contact us (sage@chinaluxurynetwork.com) if you would like to discuss in more depth.



Contact: Lin Xu

Tel: (213) 245-6774

Email: lin@affinitychina.com


Affinity China Announces “Dragon Week New York”: A Curated Week of Unique Events for Chinese Tourists

New York, December 12, 2011 –Affinity China, a private membership-based network offering unique lifestyle and business services to high net worth Chinese travelers, announced that it will be hosting “Dragon Week New York”, a weeklong series of exclusive events and experiences for Chinese travelers in New York City during Chinese New Year from January 23rd to January 27th, 2012.

Christine Lu, CEO and Co-Founder of Affinity China, views Chinese New Year as the perfect time to launch Affinity China’s first Dragon Week, providing Chinese tourists who are interested in education, real estate, art, culture and shopping with unique New York experiences.  ”Realizing that many of those in our network will travel during Chinese New Year, we decided to partner with NYC institutions and iconic brands to craft a truly memorable experience,” adds Lu.

An Insider’s New York Experience for Chinese Tourists

Affinity China is partnering with China Luxury Network, its newly launched consumer intelligence and brand advisory division, to curate a series of unique events for Affinity members, providing them with an inside look into New York’s most iconic experiences.

Affinity China guests will be invited to an East-West Gala and private lighting ceremony at the Empire State Building hosted by Yue-Sai Kan and her newly launched Friends of China Beauty Charity Fund. Guests will experience an intimate look inside Bergdorf Goodman’s iconic store with a private fashion show hosted by Fashion Director Linda Fargo, and will receive a private performance by one of China’s most famous pianists, Lang Lang.

Affinity China has partnered with luxury brands to host customized brand events that allow guests to fully experience the brand culture and heritage, as well as provide exclusive shopping opportunities. Featured brands include Bergdorf Goodman, Piaget, J. Mendel, Ralph Lauren, Estee Lauder, Montblanc, Tribeca Wine Merchants, Zilli and Coach. Retail organizations such as the Madison Avenue Business District and the Time Warner Center will also be welcoming Affinity’s guests.

In order to facilitate ease of transactions for its guests in the United States, Affinity China plans to launch an invitation-only Dragon Card with pre-loaded credit for each guest to use at partner boutiques.

In addition to shopping and cultural events, Dragon Week guests will tour local top-tier colleges and private high schools and attend private information sessions at the Harvard Club to gain insight into the American education system.

An Unprecedented Business Opportunity for Luxury Brands

Participation in Dragon Week will allow brands to have direct engagement with a population that is poised to become the world’s largest market for luxury goods by 2020. Chinese tourists are spending more than $50 billion on outbound trips and prefer to purchase luxury goods overseas. In order to meet the increasingly sophisticated needs of Chinese outbound tourists, global brands now, more than ever, need to be attentive to insights into the global Chinese luxury consumer.

China Luxury Network, a division of Affinity China that provides luxury brands with intelligence, strategy and engagement opportunities to align their organizations on the Chinese consumer opportunity, will unveil a series of customized marketing engagements during Dragon Week.

In order to facilitate a high quality experience, each luxury brand boutique will be equipped with native Mandarin speakers as “ambassadors” to facilitate Chinese tourists’ shopping experience from on-site language interpretation to information on brand heritage.

“We look forward to hosting more Dragon Week events in other major U.S. cities throughout 2012, “ commented Sage Brennan, Co-Founder of China Luxury Network. “By working with luxury brands and service providers to directly engage with Chinese consumers during China’s three primary travel windows, we are gathering priceless insights into this consumer group and will work closely with brands to develop high ROI brand experiences and offerings throughout the year.”

“We are excited to partner with Affinity China to celebrate Chinese New Year and the Year of the Dragon,” says Bill Brobston, Senior Vice President and General Manager of Bergdorf Goodman, “BG intends to do everything we can to welcome the Chinese customer to New York and make their visit a wonderful experience. Additionally we feel that our preparation for the events will enable us to better serve the Chinese customer in the future and create a seamless luxury experience.”

J. Mendel, one of the participating brands, shares the same sentiment. “We see partnering with the Affinity Group during Dragon week as a very strategic decision,” comments Susan Sokol, CEO of J. Mendel, “They have a fabulous clientele and we’d like to take advantage of this unique opportunity and share the world of J.Mendel with the Chinese consumer in a very personal and intimate environment.”

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About Affinity China:

Affinity China is a private network, which provides access for its Chinese high net worth members to unique lifestyle and travel opportunities. It has partnerships with internationally recognized brands and media organizations to provide exclusive offers and opportunities for its member network. www.affinitychina.com

About China Luxury Network:

China Luxury Network works closely with brands to create a strategic roadmap to reach the China luxury consumer, make connections with trusted partners and develop high ROI consumer engagement. www.chinaluxurynetwork.com

If you’d like more information about this topic, or to schedule an interview with Christine Lu or Sage Brennan, please call (213) 245-6774 or email Lin Xu at lin@affinitychina.com or sage@chinaluxurynetwork.com.





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