After perusing Fashionista’s take on the new wave of luxury starlets, including Felicity Jones who was recently anointed the face of Dolce & Gabbana’s cosmetics lineup, we did some research on the appeal of these fresh faces among China’s own fashionistas.
Given that Chinese consumers represent the largest potential market for many of the top luxury brands — both within China and the power of celebrities for the Chinese consumer, we wanted to see how these young up and coming celebrities would fare for luxury brands in China.
The answer? Surprisingly good.
Each of the actresses earned at least a few mentions on top Chinese platforms like Sina’s Weibo, Baidu Baike, Yoka, 163 and Haibao.
Amber Heard topped the pack with 7,513 mentions on Weibo with associations such as: Sherlock Holmes 2, Salvatore Ferragamo, Scarlett Johansson, Topshop, Alexander Rich, Playboy club and Marilyn Monroe. Other starlets with luxury brand associations among consumers were: Felicity Jones (Dolce & Gabbana), Jessica Chastain (Luis Vuitton, Zac Posen, Jimmy Choo & Oscar de la Renta), Elizabeth Olsen (Monolo Blahnik), Andrea Riseborough (Dolce & Gabbana, Marchesa) and Shailene Woodley (Dolce & Gabbana).
Looks like the luxury brands have chosen well, especially Dolce & Gabbana.