Hong Kong Stock Listing: A China Marketing Strategy?

Hong Kong Stock Listing: A China Marketing Strategy?

Coach became the second luxury company, following Prada, to list its shares on the Hong Kong stock exchange this week. Coach is already listed on the New York stock exchange, and didn’t raise any additional funds through the listing, so the move is largely seen as a marketing play to Chinese investors as the company increasingly benefits from Chinese consumers around the world. With plans to increase its store count by 30 in the next year, bringing its China store count to 101, its safe to say that increased visibility within the Chinese investment community is a good thing for the company, and helps to raise its overall brand recognition in the region.

As luxury brands are increasingly looking to win the hearts and wallets of China’s consumers (both home and abroad), expect to see more brands reaching out to not just to celebrities to build influence for their brand, but also to financial advisors!


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