CLSA recently released a note detailing their thoughts on the consumer market in China, including some insights from Ogilvy and Mather’s Chief Knowledge Officer and China Luxury Network Advisor Sam Flemming from CIC Data.
- 60% of China’s billionaires live outside of Beijing
- Chinese Internet users use microblogging as the national “water cooler” where they receive and share interesting information on a real time basis.
- Sina Weibo is the “Voice for Brands” in China
Download the note here: