Digital consultancy L2 conducted a thorough benchmarking of the top 100 China prestige brands and their digital practices.
- Automobile brands are clear leaders, with beauty companies coming in second
- Less than 50% of prestige brands listed retail stores outside of China on their China websites, despite the fact that more than 50% of China’s luxury purchases occur overseas
- Strategic use of Weibo producing strong results for brands such as Burberry
Download the report here: