China Prestige Digital Benchmarketing: L2 China Study

China Prestige Digital Benchmarketing: L2 China Study

Digital consultancy L2 conducted a thorough benchmarking of the top 100 China prestige brands and their digital practices.

Key findings

- Automobile brands are clear leaders, with beauty companies coming in second

- Less than 50% of prestige brands listed retail stores outside of China on their China websites, despite the fact that more than 50% of China’s luxury purchases occur overseas

- Strategic use of Weibo producing strong results for brands such as Burberry

Download the report here:

http://l2thinktank.com/Prestige100China2011/Prestige100China2011.pdf

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