China‚Äôs role in the global luxury market grows more significant each year, a trend driven by heightened brand awareness and a desire for brand affiliation, increasing consumer wealth and a continued confidence in future economic prospects.
This report examines evolving consumer trends and the compelling growth opportunities this booming market offers international brands.
- Evolving trends and preferences of China‚Äôs luxury consumers.
- The role of digital media in marketing luxury goods
- The rise of connoisseurship and preference for brands from certain countries and regions
- The tax implications and entry strategies for luxury brands entering China