KPMG: China Luxury Experiences

KPMG: China Luxury Experiences

China’s role in the global luxury market grows more significant each year, a trend driven by heightened brand awareness and a desire for brand affiliation, increasing consumer wealth and a continued confidence in future economic prospects.

This report examines evolving consumer trends and the compelling growth opportunities this booming market offers international brands.

  • Evolving trends and preferences of China‚Äôs luxury consumers.
  • The role of digital media in marketing luxury goods
  • The rise of connoisseurship and preference for brands from certain countries and regions
  • The tax implications and entry strategies for luxury brands entering China
Download the KPMG report here.

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